The market is uncertain, tariffs keep changing and its a challenging environment to be a business leader in an organization. The uncertainty leads to some decisions being taken that can affect the direction of the company. In this post we go over why it is good to understand what IT can do for your organization?

What do you think of amazon before amazon web services. It was an e-commerce company. Was it the first e-commerce company - definitely not. However it is by far the most successful e-commerce company and a by-product of that is that it created AWS - the whole cloud computing accessible to everyone.

Now not everyone wants to create a bi-product from a company but if we look at the success of amazon, it leveraged technology to have a robust supply chain, customer experience and delivery - which can be tracked down to its investment in IT and rewarding engineering excellence.

A common thought for leaders who are a bit distant from IT is to view IT as a line item that takes directions to get tasks done. Yes that is a part of it, but to truly gain competitive advantage you need to involve IT in making decisions as you are using some sort of IT product to do the business and having engineering thought behind making decisions will help you navigate these difficult times and stay on course as things get better.

Uncertainty does not last forever or so does certainty. Its a cycle.

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